What is evolution profile?

  • According to the concept, it is a web visitor, ad space and website profiling method driven by advertising psychology.
  • From the practical point of view, it is the method that smartAD uses to identify the marketing match between a web visitor and an ad.
  • As to the execution, it is a machine-learning algorithm.
  • From the market’s point of view, it is a new standard.

How does it work?

  • Marketing specialists profile all ad spaces in smartAD ad network based on their singularities.
  • Web visitors who visit those ad spaces will pick up those singularities and will carry them around like honey-bees pollinating flowers.
  • Those singularities that web visitors have picked up from ad spaces will form the web visitor’s dynamic profile which we call web visitor evolution profile.
  • When the web visitor visits other ad spaces in smartAD’s ad network he/she will influence those ad space profiles through his/her evolution profile.
  • So your website visitors will form the dynamic profile of your ad spaces which we call ad space evolution profile.
  •  All your ad space evolution profiles together form your website’s evolution profile.

Why do you call it evolution profile?

  • Because those profiles are always changing based on web visitor behavior and, when you come to think of it, they change based on web visitor evolution.

What kind of benefits does evolution profile provide me?

  • The knowledge of what is your website’s profile like, based on your website visitor evolution profile, enables us to broaden your website’s relevance to campaigns. That in turn will increase the money we can earn you.
  • Thanks to evolution profile, we can better value your website’s visitor. That gives us the possibility to increase the unit price without decreasing the ROI at the same time.
  • The possibility to target based on web visitor and not only based on your website allows us to include your website in a lot of different campaigns without worrying about showing irrelevant ads on your website. And once again it gives us the opportunity to earn you more money.

What else?

  • The possibility to serve ads based on advertising psychology i.e. web visitor evolutional behavior makes campaigns on your website successful also in terms of ROI. Advertisers will love it! Trust us on that.
  • The possibility to serve ads based on web visitor’s relevant interest gives you the possibility to be as polite as possible towards your web visitor.