How to optimize the campaign is not a question you should take lightly. In our experience, skilled optimization can improve the campaign up to 30%, but you really have to know what you are doing, because using a wrong optimization solution will cause the opposite effect.
As with the targeting solutions, there is no supreme optimization solution. It all depends on the campaign goal and the chosen set up. We categorize our optimization solutions into 2 groups, based on their character:
- Campaign set up level optimization
- Campaign management level optimization