In order to tailor the best match possible of the advertiser’s offer to the potential customer you need to target. There are quite many targeting solutions, but there is no supreme one. It all depends on your campaign’s goal. Usually, the best results are achieved through combining different targeting solutions. Since targeting solutions are our bread and butter, we use and combine them every day.
Through smartAD you can do:
- Tribal targeting
- Activity-based targeting
- Timing-based targeting
- Contextual targeting
- Story-level targeting
- Socio-demographic targeting
- Pool-based targeting
- Opt-in targeting
- Geo-targeting
- Online targeting