In order to tailor the best match possible for the advertiser’s offer to a potential customer, you need to target. There are many targeting solutions, but no overall one-size-fits-all options. It all depends on your campaign’s goal. Usually, the best results are achieved through a mixture of different targeting solutions. Since targeting solutions are our bread and butter, we use and combine them every day.

Through Smart AD you can accomplish:

  1. Behavioural targeting (including tribal and intent targeting)
  2. Contextual targeting
  3. Online targeting
  4. Timing-based targeting
  5. Re-targeting
  6. Geo-targeting
  7. Socio-demographic targeting