In order to tailor the best match possible for the advertiser’s offer to a potential customer, you need to target. There are many targeting solutions, but no overall one-size-fits-all options. It all depends on your campaign’s goal. Usually, the best results are achieved through a mixture of different targeting solutions. Since targeting solutions are our bread and butter, we use and combine them every day.
Through Smart AD you can accomplish:
- Behavioural targeting (including tribal and intent targeting)
- Contextual targeting
- Online targeting
- Timing-based targeting
- Story-level targeting (with in-text ads)
- Socio-demographic targeting