SmartAD retargeting is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the retargeting data to:

  • Make sure your ads are being shown to the right people
  • Build advertising audiences
  • Unlock additional SmartAD advertising tools

Set up the SmartAD retargeting by adding our code snippet on the header of your website.

Copy and paste the smartad tracking code snippet to each web page you want to track. Add the tracking code snippet right after the opening <head> tag on each page.

When someone visits your website, the Retargeting is triggered and reports this action, and will be able to reach that customer again through future SmartAD campaigns.

SmartAD Conversion tracking

Conversion tracking can help your business measure the return on investment of SmartAD campaigns by reporting on the actions people take after your ads are viewed.

By using the conversion tracking pixel tool, you can create a JavaScript code to place on your website. This code tracks the visitors on your page sends a message back to SmartAD when someone visits or takes an action. You can place these pixels on any page you want to track.

For example, if you want to track checkouts, you would put the conversion tracking pixel on the checkout confirmation page that people see after completing a checkout. Whenever a person loads that page, the code tells SmartAD that the conversion event has occurred. SmartAD then matches that conversion event against the set of people who viewed an ad or clicked on an ad so that we can provide you with information that helps you understand the return on investment for the amount you spent.

To get the SmartAD retargeting technology snippets, contact our team at smartad@smartad.ee.